UX Research Leader & Product Strategy | AI Builder
I love studying and understanding human behavior deeply, but what sets me apart is what happens next. I build the technical teams and operational systems that translate those insights into products people actually want to use and billion-dollar business outcomes.
With a CS degree, an MBA, and 18+ years of leadership at the executive level including the CEO office, I operate at the intersection of Engineering, Product, and Strategy. My focus is always the same: delivering research that ships, scales, and moves the needle for the business.
Previously at
My Story
I embed UX Research directly into business OKRs so organizations move from gut-driven decisions to evidence-based execution. At OKX, I operated from the CEO office, shaping product direction and ensuring research influenced decisions at the highest level.
CS degree → full-stack developer → market research (Unilever, Clorox) → UX research leader (Twitter, Yahoo, OKX) + MBA. Engineer who builds, business leader who operates.
Built research orgs from zero across APAC, Europe, and the US. OKX (from scratch), Yahoo (News, Search, Commerce, AI/ML), Twitter (multi-billion dollar ad portfolio). Domains: Fintech, Crypto, Social Media, News, Consumer Products, B2B, Advertising.
How I Lead
It all begins with people at the center. Being empathetic and kind, understanding the perspectives of customers, stakeholders, and team members.
Bringing energy to every problem, simplifying complexity, and solving what matters.
Having the grit to drive insights all the way to action.
Where I'm Going
I apply the same principle to AI that I apply to research: show, don't tell. I don't write about building, I ship.
Build end-to-end products with AI to learn what collapses build time.
Researchers build their own prototypes, test, and iterate, not just write reports.
Agents handle the repetitive work so researchers focus on strategy and craft.